Mature markets such as Australia and Singapore, where LTE is widely available, have a very high mobile broadband penetration, already exceeding 90 percent. Developing markets on the other hand, still have a long way to go, which offers a unique opportunity for mobile operators to enhance the mobile broadband experience for users.
The Ericsson Mobility Report, presented by one of the world leaders in communications technology and services, shares forecast data, analysis and insight into mobile traffic, subscriptions, and consumer behavior to provide insight into current traffic and market trends in today’s Networked Society, provides us with the following information:
According to the report, smartphone penetration in the Philippines at the end of 2014 was around 30 percent and is expected to be at around 40 percent at the end of 2015. Users consume more data through newer and faster devices so this is an exceptional growth opportunity for service providers and device manufacturers.
“The increasing availability of affordable smartphones, Internet access and mobility is enabling more consumers to access the benefits of the Networked Society. In fact, in the Philippines smartphones are the primary way of getting online” says Afrizal Abdul Rahim, Ericsson Head of ConsumerLab for Region South East Asia and Oceania.
During the Ericsson Mobility Report, Rahim reports that almost two-thirds of mobile phone subscriptions in South East Asia and Oceania will be using smartphones by 2020. The smartphone subscriptions is predicted to grow three times to almost 800 million in the region, while LTE and 3G subscriptions will constitute almost 25 and 70 percent, respectively.
By 2020, mobile traffic in the region will multiply nine times reaching three Exabytes /month.
Applications for social networking, instant messaging and video streaming dominate smartphone usage - Facebook and YouTube are consistently in the top five mobile apps in the countries analyzed, including the Philippines.
Ericsson regularly performs traffic measurements in over 100 live networks in all major regions of the world. The full Ericsson Mobility Report findings, Traffic Exploration Tool, and six regional appendices for North America, South East Asia & Oceania, Europe, North East Asia, Middle East & North East Africa, and India can be found at: www.ericsson.com/ericsson-mobility-report
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